Market analysis · pitch slides

Muv pitch deck

Market sizing and competitor notes are directional for pitch demos, not investment advice or legal research.

Use browser print (Cmd+P) to export PDF slides — each card breaks to a new page.

Problem · 01

Moving to Rome for work is a dependency maze

Codice fiscale, contract, housing, anagrafe, ASL, bank, and tax steps depend on each other — order matters.
Official guidance is split across Comune di Roma, Agenzia Entrate, INPS, ASL, and EU portals — mostly Italian.
Expat forums and SEO blogs contradict each other; one wrong step costs weeks (e.g. health enrollment before residenza).
HR teams help with payroll, not municipio appointments or landlord paperwork for anagrafe.

Solution · 02

Telegram-native copilot built on Hermes Agent with a dedicated MCP sidecar (profiles, checklist, tier, RAG).
Curated knowledge base (pgvector) with mandatory source URLs — not generic web hallucination.
Playbook graph for EU work in Rome: dependency-aware next steps from day one.
Freemium: Free = RAG + checklist; Pro = drafts, reminders, and autonomous tools (browser/cron) after invite code.

Market · 03

Primary persona: EU/EEA citizens relocating to Rome for employment (no permesso track in v1).
Rome metro ~4.2M residents; Lazio attracts tech, UN/agency, hospitality, and EU institution hires.
EU free movement: hundreds of thousands of cross-border workers in Italy annually; Rome is a top destination for EU nationals.
Secondary later: other Italian cities, non-EU skilled workers (separate playbook), employers as B2B sponsors.

Replace with your latest ISTAT / Eurostat / employer pipeline numbers before a formal deck.

Sizing (illustrative) · 04

TAM: ~25M EU citizens who relocate within the EU for work each year (mobility labor market).
SAM: ~500k–800k annual relocations to Italy; ~80k–120k to Rome/Lazio band (employed + students + remote).
SOM (3 yr): 15k–40k engaged Telegram users in Rome EU-work wedge; 3–8% Pro conversion on invite/employer codes.
Revenue paths: Pro subscription, employer relocation packs, affiliate referrals (language schools, verified services) — v2.

Illustrative ranges for hackathon / demo pitch only.

Landscape · 05

Relocation agencies: high touch, €1k–5k+, slow for young hires.
Generic ChatGPT / Gemini: no persistent checklist, weak citation discipline, no tiered product.
Facebook groups & Reddit: high noise, outdated threads, no structured dependencies.
Government portals: authoritative but fragmented and rarely personalized.
Muv wedge: always-on Telegram + official-source RAG + stateful checklist + optional agentic Pro.

Channel · 06

EU mobile users already live in messaging; zero app install for onboarding at /start.
Hermes gateway: multi-user sessions, skills, MCP tools, cron — production-shaped agent stack.
Shareable demo: QR to bot + live checklist update during pitch.
Roadmap: same MCP backend for WhatsApp, employer dashboard, or embedded web widget.

Model · 07

Free: trust + habit — RAG answers with links, personalized checklist, profile in Postgres (not LLM memory).
Pro: invite codes (demo ROME2026) → drafts, reminders, autonomous verification tasks.
GTM: EU tech employers in Rome, coworking spaces, Erasmus+/young professional networks, HR newsletters.
Trust: DISCLAIMER — guidance not legal/tax advice; sources visible on every procedural answer.

Build · 08

Five pillar skills: checklist, housing, health, tax, social — Rome EU work playbook JSON.
MCP server: tier, redeem, profile, checklist, RAG search; Railway/docker deploy path.
KB: official + CC-licensed processed docs; ingest pipeline to pgvector.
Automated QA: DB integration tests + demo script documented in repo.

Demo / ask · 09

Telegram: /start → ask about tessera sanitaria → /redeem ROME2026 → landlord email draft.
Show dependency question: job contract but no apartment — what can I do now?
Website: product overview + this pitch deck at /pitch.
Open source core + hosted bot; seeking design partners among Rome employers and relocation communities.